The process until the final concept

I started developing this concept by making 30 idea cards.

This idea cards were focus in the supporters and most of them in mobile applications.

This was the direction that I decided to follow.

Some testing about branding. i started with the same " viforce".

Final logo for the application.

Represents better the concept.

So, I did some storytelling, trying to understand the details of the whole application.

Here I was focusing in a mobile application that was activated during some seconds ( singing when your team scores), so it was focus just in the highlights of the game.

Some testing of how the screen could look, with the " energy collected" growing.

I notice some mistakes.

The sketches dont represent the perception that the energy it is growing since it is darker or lights where it should be with stronger colours, maybe the opposite.

This is another screen that I did, where I decided to add feedback in order to make it more exciting to use.

The red represents sound and blue movement.

Testing how supporters feel like and colours.

But I felt that I was missing something.

Football is full of emotions, and those emotions can be translated into

movements and sounds.

Testing rythm and feelings.

So, I changed the storyboard, and instead of focusing in just the hightlights of the game and just sound, this application changed into the whole 90 minutes, measuring movement and sound that you produced whilke watching the match.

With this new timeline ( 90 minutes), we could have a bigger perspective, observe your natural behaviours and fair results since with 4 seconds application would be very easy to fake your excitment.

The movements were measured by the accelerometer and gravity sensor and the sound by the microphone in your mobile.

I analised gestures that the supporters does during the match.They jump, shake their legs because of the nervous, they turn to talk with friends, clap, and so on...screaaam!

Paperprototyping to help me understanding details.

I went to the Valerenga pub, and deliever some questionnaires to the supporters.

Here I understood that my target group had to change, since fans between 15 to 30 years old really liked and said that they would use and 30 up said that they wouldn't use.

Getting to know that service. Can be through the VIF website.

Or by challeging some friends to a battle.

I decided to observe a friend during 30 minutes more a less, and see her behaviours.

Has you can see, she screams more ( red) than she moves ( blue).

Some testing of the new screens.

Since it is a 90 minutes application, I decided to change the screen into a horizontal mode, because the user could have a better overview of what was happening.

This was the first idea of visualizing your sound and movement in real time.

You can see your real time score and your best score ever in order to motivating you to get even better.

The left screen represents the begining of the match and the right screen in the middle of the match.

More testing with the different background colour.

I decided to keep with the back background because you we are use to white background and since it is black the user might feel that it is in a different mode. The user may feel more intense and focus.

Testing the mobile detecting your movement and sound in different scenarios, since the user would never be holding the mobile during the 90 minutes. So, even if it is in the pocket it detects.

The final screen.

In the end of the game, the users are able to see their perfomances, comparing with the others, the average scores and check previous games.

This is an example when the user selects his performances.

It appears int he same second that we open the feedback of our performance.

What we see is an overview of the whole 90 minutes and we see the grey boxes, that represents that begining, the break and the end of the game.

The red stripes represents the goals of our team.So then we can understand better why we were so excited ot not in that time.

If we touch our finger their it appears the exact minutes and what does it mean, for the first users.Next time you use it, you would know.

If you select" you and the others"...

We see our overview of the 90 minutes.

That some seconds after transformes into a stroke ( so we know that represents our as we saw before).

And the whole vifgroup. Here we can compare behaviours and scores.

I decided to make the whole vifgroup overview lighter( since we want to focus in our overview) and with a bigger stroke ( since that line represents much more people together).

Some seconds after appear the feedback.

Comparing the final skectch and the first one ( right side). The final one transmits much more excitment, feedback, it is more clear the meaning of the different lines and more intense.

In the end of every match, there is a vif rank, which is a top 5 of the best supporters( most active). There is a reward directly from the team to these 5 fans. The reward can be to get to know the members of the team or a free ticket for the next match.

This is an example of an overview of the excitment during the match.