In china

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Anthem

The Anthem of our favorite team can be an extremely emotional moment before the game starts.

Social network

This is a selection of screenshots from social networks in various football websites.

PLAYERS/SUPPORTERS:

The suporters can vote in the best player or team, watch videos and comment, and wallpapers to choose.

SHARING:

The supporters can share photos, see and comment latest news and interviews, participate in challenges and so on.

MOBILE BASED:

The supporter through his mobile, buy tickets in the website, watch a football match, play puzzles while waiting for the bus and receive messages with fresh news about his team.

THE CLUB:

www.fifa.com/theclub/index.html

In this website from FIFA you can connect with football fans around the world, predict results, select your fantasy team, challenge your friends, comment and make new friends.

FIFASTREET3:

www.fifastreet3.com

This site it is quite cool. Supporters can see the moves of their favourite players and make a movie in order to send and share their tactics.

Here is a nice example. In Brasil of course.

Connect with similar services:

Arriving to the stadium. It is possible to get inspired with concerts, entertainment shows and so on.

Changing the context helps. I imagined supporters running inside this plastic air circle when their team score full of emotion and energy.

This exhibition remind me of when we play football games in Playstation, when we see the players in the game with the ball having a yellow circle around them to be easier for the player (user) detect where is the ball.

Advertisement:

Commercial have a quite big potential specially related with football. It touches a lot of emotions and can be fun.

urban Experience

YDreams developed two interactive multimedia. Fans could connect to the Ball using their mobiles, or view real-time information on football news, weather information and access exclusive content related to Adidas sponsored players and teams. They could also test their speed skills by chasing a virtual onscreen soccer ball, or take part in a "cheer the loudest" type contest.

The Adidas Eye Ball had an incredible impact on urban, vibrant locations throughout Europe, registering a significant number of interactions with audiences, which contributed towards Adidas winning the 2006 Eurobest Campaign Award.

This is examples of interactive activities that you can have before a game in specific places.